Connotative Meaning Analysis On “Coca-Cola Vs Pepsi” Advertisements Tagline And Expression Through Barthes’ Theory Of Semiotics Approach
Syahrul Lail - Personal Name
Hilmi - Personal Name
The objective of this research is to find out the meaning of signs on CocaCola
and
Pepsi
advertisement
taglines or slogans and to explain its semiosis prosses.
This research applied descriptive analysis the meaning of the signs and investigate
its semiosis process is using Roland Barthes’ theory. The unit analysis of this
research is Coca-Cola and Pepsi advertisement taglines from several sites. There
are 9 advertisement slogans of both Coca-Cola and Pepsi are selected. The
researcher determines which one is the expression (within picture and tagline) from
the advertisement, and uses it as the data. Data has been selected, the researcher
analyzes the expression of the taglines, and finally gets the contain in order to give
the meaning of the advertisement. To give the meaning, it is only based on the
contain formulation of taglines and based on the researcher’s understanding in
interpreting the sign as well.
and
Pepsi
advertisement
taglines or slogans and to explain its semiosis prosses.
This research applied descriptive analysis the meaning of the signs and investigate
its semiosis process is using Roland Barthes’ theory. The unit analysis of this
research is Coca-Cola and Pepsi advertisement taglines from several sites. There
are 9 advertisement slogans of both Coca-Cola and Pepsi are selected. The
researcher determines which one is the expression (within picture and tagline) from
the advertisement, and uses it as the data. Data has been selected, the researcher
analyzes the expression of the taglines, and finally gets the contain in order to give
the meaning of the advertisement. To give the meaning, it is only based on the
contain formulation of taglines and based on the researcher’s understanding in
interpreting the sign as well.
Ketersediaan
| SI18050 | SKR BSI 18050 | Perpustakaan FAH (Skripsi BSI) | Tersedia namun tidak untuk dipinjamkan - No Loan |
Informasi Detil
Judul Seri
-
No. Panggil
SKR BSI 18050
Penerbit
Fakultas Adab dan Humaniora UIN Syarif Hidayatullah : Jakarta., 2018
Deskripsi Fisik
viii, 40 hlm,; ilus 25 cm.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
SKR BSI
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Syahrul Lail
Tidak tersedia versi lain
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