This research is designated to explained the phenomenon of groups of men
which known as Involuntary Celibates (Incels) in an internet meme culture. This
research used Visual methodologies by Rose Gillian, Masculine domination by
Pierre Bourdieu. In addition, this research used the additional The Red Pill
psychology theoretical framework by Peter Wright and Paul Elam followed by
several Red Pill ideologies which spread across The Red Pill communities. All the
data are collected from several internet memes platforms and the following
memes are downloaded that represent Incel-related objects.
The results shows that the correlation between Masculine domination and
The Red Pill hierarchal masculinity had formed the heteronormative masculinity
in which men are considered attractively masculine if they fulfilled the
heteronormative scale of desired men, such as: physical appearances (height,
facial features and muscularity), psychological traits, and socioeconomic
behavior. Furthermore, Incels’ celibacy which reflected in a meme culture is
rooted by their unattractiveness, thus perfectly shows the emphasis of
heteronormative masculinity as a standard of real desired men as Incels are
rejected both by society and women based on their unfulfillment of
heteronormative masculinity which displays in Incels-related memes

SI21032

SKR BSI 21032

Perpustakaan FAH (Skripsi BSI)

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