This thesis has two objectives of the research, like as to know the process
of semiosis in each advertisement based on Peirce’s Theory, using triangle of
semiosis process, and to analyze the meaning of icon and symbol of each KFC
selected poster of advertisement. This thesis applied qualitative method. Then, the
unit analysis of this thesis is the selected KFC posters of advertisements from
www.google.com. In this website, consist many KFC advertisements, but in this
thesis only use the new advertisement and the advertisements which are had a
tagline in the poster display. To make this thesis reliable, the researcher has done
questionnaire to some of KFC consumers. From this thesis result, some
conclusions are found, such as the process of semiosis will be known if
representamen, object, and interpretant observe firstly, so each KFC
advertisement poster which is analyzing in this research able to analyze based on
Peirce’s Theory. In analyze the semiosis process, it is important to analyze the
representamen, object, and interpretant based on the category of icon and symbol.
These two kinds of analysis will help to differentiate between the analysis of the
sentence as the verbal word with the picture or image of the advertisement. Then,
semiotics theory of Peirce emphasizes the meaning that consist in all of KFC
selected poster of advertisements which is has a relation to the interpretation.

SI16107

SKR BSI 2016 107

Perpustakaan FAH (Skripsi BSI)

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