The research discusses about the Promotion Strategy of Taman
Bacaan Masyarakat Kampung Buku Cibubur through the
Kargo Baca. The purpose of this study was to determine the
promotion strategy and constraints of karo baca in promoting
the Taman Bacaan Masyarakat Kampung Buku. This study
uses a qualitative method with a case study approach. The data
collected comes from observation and interviews with four
informants. The results of this study describe a modified cargo
bicycle transportation to carry reading material to reach
crowded places and areas with less reading access. If analyzed
using the marketing mix theory of Taman Bacaan Masyarakat
Kampung Buku Cibubur, it fulfills six aspects of the seven
aspects of the marketing mix which include product, price,
place, promotion, people, physical facilities and processes. The
promotion carried out by Kargo Baca is characteristic of the
Taman Bacaan Masyarakat Kampung Buku in order to attract
visitors to the Taman Bacaan Masyarakat Kampung Buku

IPI21003

SKR IPI 21003

Perpustakaan FAH (Skripsi IPI)

Tersedia namun tidak untuk dipinjamkan - No Loan

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