This research discusses the impoliteness strategies that occur in MailOnline’s
entertainment news comment section by using the theory of impoliteness by
Jonathan Culpeper. This research uses a qualitative method with a pragmatics
approach. It aims to describe the types and functions of impoliteness strategies that
occur in 10 MailOnline’s entertainment news comment section. It uses 50
utterances to analyze that taken from 10 articles in MailOnline’s entertainment
news comment section which published from March 2019 until April 2019.
Research findings show that, first, only 4 types of impoliteness strategies occur,
those are: bald on record impoliteness, positive impoliteness, negative impoliteness,
and sarcasm or mock politeness. Second, each type of impoliteness strategy does
not always appear in every article’s comment section. Third, the frequently used
strategy to attack someone’s face through online media is bald on record
impoliteness. Fourth, most people are used impoliteness strategy to deliver their
heightened emotion, thus affective function appears as the dominant function in this
research. Last, according to the topic that chooses randomly, whether the article is
talking about controversial entertainer or not, there will always be a negative
comment towards the entertainer. As a conclusion, people who use online media
are more likely spreading hatred or anger straightforwardly since there is no faceto-face
interaction
and
they
can
hide
their
real
identity
by
using
a fake
account.

Moreover,
no matter
how
good
the
reputation
of the
entertainer
is,
there
are
always

be
negative
comments
towards
them.

SI19048

SKR BSI 19048

Perpustakaan FAH (Skrispsi BSI)

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