Language in advertising : semiosis process on axe advertisements (2010 – 2019)
Muhamad yasir alhikam - Personal Name
Hilmi Akmal - Personal Name
This study discussess semiosis process contained in the Axe advertisements, the modern product for men and women. The objective of this study is to find out the meaning of signs on twenty Axe advertisements and to explain its semiosis processes. Through this method the researcher tries to analyze the meaning of the signs using Charles Sanders Peirce’s theory. The classified data contain signs which consist of representament, object, and interpretant. The result found that twenty data are consisting of twenty icons and twenty-seven symbols that each advertisement had a unique sign and meaning to create a culture in the form of visuals or images so that it can be seen by capturing public interest.
Ketersediaan
| SI21022 | SKR BSI 21022 | Perpustakaan FAH (Skripsi BSI) | Tersedia namun tidak untuk dipinjamkan - No Loan |
Informasi Detil
Judul Seri
-
No. Panggil
SKR BSI 21022
Penerbit
Fakutas Adab dan Humaniora UIN Syarif Hidayatullah Jakarta : Jakarta., 2021
Deskripsi Fisik
v, 66 hlm, 30 cm
Bahasa
English
ISBN/ISSN
-
Klasifikasi
SKR BSI
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Info Detil Spesifik
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Pernyataan Tanggungjawab
Muhamad yasir alhikam
Tidak tersedia versi lain
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