This thesis is aimed to find out the clear meaning of linguistic signs of
Greenpeace campaign posters in climate change series and to explain its semiosis
process. The methodology used in this research is qualitative method. Through
this method the researcher tries to explain and analyze the meaning of the
linguistic signs and investigate its semiosis process using the triangle semiosis
process of C.S. Peirce’s theory. The unit analysis of this research was the
campaign poster of Greenpeace in climate change series from its official website,
www.greenpeace.org. Within the website, there are 42 campaign posters of
climate change series that published during January to December 2014. Because
of the large number of the posters, the researcher does sampling by using simple
random sampling. Finally, the data to be analyzed are 12 campaign posters in
which each poster represents each month.
The campaign posters consist of two signs, they are icon and symbol in
relationship between the representamen and its object. Then, the relation of the
representament and the object produces the interpretant. In brief, the interpretant
perfects the semiosis process and gives the clear meaning of linguistic signs on
the campaign posters.

SI1612

SKR BSI 2016 12

Perpustakaan FAH (Skripsi BSI)

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