The objectives of the research are to get the meaning of signs on TIME magazine’s covers and to explain its semiosis processes. The units of analysis used in this research are ten covers magazine of TIME from the website (www.time.com). In analyzing the semiosis process, the researcher downloaded, printed, and classified the data. Furthermore, the classified data which contain signs consist of representamen, object and interpretant will be analyzed using the theory by Charles Sanders Peirce. The relationship between these three can deliver a clear meaning of a selected covers magazine. This relationship will create the process which Peirce calls as a semiosis process. This research focuses on analyzing icons and symbols on the cover magazine. The researcher found ten icons and ten symbols from the magazine covers. From those icons and symbols, the researcher got the meaning of TIME magazine cover, which presents Donald Trump. From the research finding, the researcher concluded that Donald Trump’s leadership tends to be negative dominant than positive. The negatives are frightening (picture 2 and 4), causing a lot of chaos and also disasters for America (picture 3 and 5). He also wants to get high respect from others (picture 6), decisive (picture 7), disappointing (picture 8), full of desire (picture 9) and tricky (picture 10). And the positives are a confident and brave leader (picture 1 and 7). The researcher also found that the pictures (icon) and the languages (symbol) helps the researcher gets the meaning of covers magazine.

TS21006

Tersedia

Share :